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Ottawa Wedding Photographer hires WSI to increase Local Visibility

Admin - Wednesday, September 6, 2017

Unlike other Ottawa wedding photographers, Mitch Lenet and his team create photographic opportunities based on their clients’ personalities and vision. They are fond of saying, “We don’t schedule spontaneity out, we work it in” which allows them to deliver photographs that don’t just capture the staged moments, but also details and memories that would otherwise be lost forever.

With such heavy competition online for wedding photographers, Mitch Lenet approached WSI eStrategies in Ottawa for help with gaining exposure and increasing traffic to his website. We delivered with a modern new website and the launch of a comprehensive SEO campaign designed to improve rank and traffic.

Particular Areas of Focus for a Comprehensive SEO Campaign

The beginning of any successful revamp includes extensive keyword research to learn how people are finding businesses like Mitch Lenet’s and what words were most successful at delivering traffic. Due to the nature of the photography business, local SEO was paramount to delivering leads for Mitch Lenet that would be most likely to use his services.  We found that our focus had to be on the following keywords to achieve our goals:

Armed with the best keywords, we began the work of creating new website content and taking the following steps to improve the search engine ranking for each page:

  • Internal linking
  • Submissions to directories
  • Local citation submissions to increase visibility in Ottawa searches
  • Business pages on search engines were created and optimized
  • A company blog and videos were created to deliver useful information to users and enhance keyword performance in search engines.

As well a solid content marketing strategy, which includes image submission, a continues syndication to social channels and blog posting channels such as

With a comprehensive strategy enacted, we continue to work closely with Mitch Lenet Weddings to measure the results of our efforts and adjust the strategy if required so we can continue to deliver more qualified leads, which convert to higher sales.

This post originally appeared here on Sept 6th 2017 https://wsiestrategies.com/ottawa-wedding-photographer-hires-wsi-increase-local-visibility/

Private Equity Group Engages WSI

Admin - Monday, August 21, 2017

Alliance Physical Therapy Partners, LLC, a Florida-based acquisition company has engaged WSI to implement an SEO program designed to attract growth-minded physical therapy practice owners to its web site.  Alliance is backed by GPB Capital, a New York based global asset management firm with a focus on income-producing private equity. GPB provides their portfolio company operators with the strategic planning, managerial insight, and capital needed to enable strong businesses to achieve new levels of growth and profitability.

The SEO implementation covers 20 keywords that focus on what physical therapists might be searching for if they are looking to grow, sell or improve their practice.  The following pages are covered in this phase of the implementation:  

http://www.allianceptp.com/physical-therapy-business-solutions/  

http://www.allianceptp.com/physical-therapy-business-solutions/physical-therapy-billing/

http://www.allianceptp.com/physical-therapy-business-solutions/physical-therapy-software/  

http://www.allianceptp.com/physical-therapy-business-solutions/physical-therapy-business-plan/  

http://www.allianceptp.com/physical-therapy-business-solutions/physical-therapy-marketing/  

http://www.allianceptp.com/how-to-start-a-physical-therapy-business/  

http://www.allianceptp.com/how-to-start-a-physical-therapy-business/starting-a-physical-therapy-clinic/  

http://www.allianceptp.com/how-to-start-a-physical-therapy-business/physical-therapy-franchise/  

http://www.allianceptp.com/how-to-start-a-physical-therapy-business/owning-your-own-physical-therapy-practice/  

http://www.allianceptp.com/how-to-start-a-physical-therapy-business/physical-therapy-practice-for-sale/  

http://www.allianceptp.com/how-to-start-a-physical-therapy-business/opening-your-own-physical-therapy-practice/  

http://www.allianceptp.com/selling-a-physical-therapy-practice/

 

WSI will shortly begin a comprehensive tracking program to keep tabs on the results. The tracking will measure links to the new SEO pages, rankings on the keywords, organic entrances to the 12 new SEO pages, as well as leads from organic visitors. Lead tracking includes form submissions, as well as phone calls from organic visitors.

Going forward, this effort will focus on the creation and syndication of various types of off page content.  This will include blogs, directory listings, and social media posts all designed to build links and social signals around the above keywords.  The blogs will be syndicated to Tumblr, WordPress, Blogger, and Weebly. As this effort unfolds, Alliance expects to see their brand at the top of the results for all keywords

This post originally appeared: http://www.wsiexpertinternetmarketing.com/our-blog/private-equity-group-engages-wsi

WSI Experts help DCG Software Value Increase their Online Visibility via Search Engine Optimization

Admin - Thursday, March 16, 2017

DCG Software Value is a software consulting company that helps IT departments optimize their software development processes. DCG believes that IT processes should have a quantifiable impact on the bottom line of a business.  A lot of times IT departments waste valuable resources including time and money due to processes that are not structured well and no one is keeping track of metrics that are important in eliminating waste.

Using Function Point Analysis, Software Development Metrics, Agile metrics and Software Estimation, DCG helps its clients analyze and optimize the business value of their software. They also help companies manage their outsourced software development and their vendors for decreased risk and increased value.

WSI is helping DCG improve their organic rankings on Google and other search engines. For this purpose, we completed an extensive keyword research, identifying the areas of expertise for DCG and the high volume keywords that they should be found for. The process also included consulting with DCG on the kind of keywords that would not just bring them traffic, but also potential customers.

Ten primary keywords were chosen along with their respective keyword clusters and pages on the DCG website were optimized for each keyword cluster.

Some of these pages are –

https://www.softwarevalue.com/software-value/software-measurement-and-metrics/

https://www.softwarevalue.com/function-point-analysis/

https://www.softwarevalue.com/software-value/software-development-metrics/

https://www.softwarevalue.com/software-estimation/agile-estimating-and-planning/

https://www.softwarevalue.com/software-estimation/agile-metrics/

 

Some technical and structural improvements were also made on the website with the help of DCG’s web development team that included making the website mobile responsive and secure.

Content being a major part of any inbound strategy, we are currently publishing content on behalf of DCG on a number of platforms, including WordPress, Weebly and Slideshare.

 

Following this effort, the rankings for the chosen keyword are already making good progress in a short time and we expect upward trend in the keyword rankings to continue followed by increase in organic website traffic.

We are looking forward to a long term partnership with DCG Software Value in helping them reach their corporate goals.

 

This post originally appeared at http://www.wsipromarketers.com/wsi-experts-help-dcg-software-value-search-engine-optimization/

South Jersey Painting contractors hired WSI to enhance their online presence

Admin - Wednesday, December 21, 2016

Pizzazz Painting  is one of New Jersey’s most reputable and well known full service painting companies servicing the New Jersey tri-state area for over 20 years.  Pizzazz painting specializes in Residential Interior and exterior painting and commercial painting. Pizzazz Painting is a family-owned company dedicated to the highest quality and service. They offer personal attention to every client; no job is too large or too small.

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Pizzazz Painting provides quality paint and attention to detail while working in a prompt and professional manner. Free Professional Color Consultation is included with all projects! We are experts in Interior Design and Color Coordination.

WSI was hired to help Pizzazz Painting build their online presence by developing a new responsive Website and implementing an SEO strategy.  The new website is mobile friendly and user friendly www.pizzazzpainting.com  and we are now implementing a Local SEO strategy including Keyword research, Local citations, content marketing, and a blogging strategy to help build traffic and backlinks to the site.

The initial on-site optimization effort included development of 4 pages based on key Services.  You can see the optimized service pages by clicking on the links below:

Exterior Painting

Interior Painting

Commercial Painting

Decorative Painting

Initial off page strategy includes an intensive blogging effort. These high quality blogs are syndicated to WIX, Weebly, Blogger, Tumblr and Google +. WSI is also doing regular social media postings to facebook

Each month of the SEO implementation is monitored and carefully tracked. Key metrics include links, rankings, organic visits and leads from organic visitors.

This post originally appeared at:  https://www.wsiworld.com/madhuchadha/?ic=blog

WSI Selected by Parks’ Plumbing & Sewer, Inc. for SEO Services

Admin - Saturday, November 19, 2016

WSI Digital Marketing has recently launched new SEO efforts for Parks Plumbing & Sewer, Inc., a full service plumbing company located in the Chicago suburb of Skokie. Parks’ Plumbing is the Chicago area expert residential flood control systems provider, featured on Ask This Old House for their patented Double Guard Flood Control Valve and workmanship.

parks-plumbing-and-sewerParks’ Plumbing and Sewer, Inc. offers complete flood control systems in Chicago and in many of the northern, western, and northwestern suburbs. They are the innovators in the flood control systems space and are often imitated by their competition but they are never duplicated. Parks’ Plumbing has prided themselves on improving every part of their offerings to present the most complete solutions to residential flood control at the lowest possible cost to their customers. In recent years, they have also helped homeowners with yard drainage systems which correct those yard problem areas that collect water.

Parks’ Plumbing & Sewer, Inc. are flood control specialists that have been helping homeowners and business protect their property from the damages caused by flooding. Overland flooding and sewer backups are plaguing the Chicago area because of the building density and the increasingly torrential rainfall that has been occurring in the area. Chicago area neighborhoods and suburbs all have their own plumbing regulations and requirements which a typical plumbing company doesn’t keep up on. Parks’ is the expert when it comes to what each area requires.

Parks’ Plumbing & Sewer, Inc. has been pleased with the consulting work on their company web site as well as the on-page optimization process which included copy writing, SEO page level strategy and implementation, as well as new page and content creation. The on-page efforts alone have already generated more organic searches to the site than ever before.

Parks’ Plumbing and Sewer, Inc. decided to go with a full SEO program from WSI with both on-page and off-page SEO processes. The on-page optimization which is so important for SEO is now complete and the planning for the off-page optimization is complete. The off page optimization is now beginning. In addition to citation building, WSI will be expanding Parks’ online presence online through an ongoing blogging effort. These high quality blog posts will be syndicated to Google +, TumblrWordPress, Weebly and Blogger and together these efforts are expected to drive them up in the search rankings.

This post originally appeared here: http://www.onlinewsimarketing.com/wsi-selected-parks-plumbing-sewer-inc-seo-services/

San Francisco Design Firm Engages WSI for SEO

Admin - Monday, November 7, 2016

Project 6 Design, a San Francisco-based graphic and web design agency has engaged WSI to implement a

Brand Design

Brand Design

comprehensive SEO program for them.  Since 2001, Project6 Design has been helping companies communicate who they are, what they do, and why they do it best. Their expert team combines a sense of humor and creativity with discipline and focus, allowing them to deliver tools that integrate style with substance. The goal of the SEO engagement is to increase lead flow from companies needing innovative design solutions for web, branding and print materials.

The SEO implementation covers three major service areas: web design, brand design, and print design. Keywords include geo-modified keywords for each area.  The selected keywords were mapped to the following pages: 

https://www.project6.com/about-project6-san-francisco-design-agency

https://www.project6.com/web-design-company-san-francisco

https://www.project6.com/ecommerce-website-design-company

https://www.project6.com/branding-agency-san-francisco

https://www.project6.com/drupal-web-design

https://www.project6.com/brand-design

https://www.project6.com/print-design

https://www.project6.com/web-design-services

WSI also optimized Project 6’s home page and Google Maps page as well.  

Part of the comprehensive SEO service provided is customized tracking of key performance indicators. Each month WSI will measure links to the new SEO pages, rankings on the keywords, organic entrances to the 9 new SEO pages, as well as leads from organic visitors. Lead tracking includes form submissions, as well as phone calls from organic visitors. With this approach  we can see all of the elements which lead to the clients end goal: more graphic design engagements.

Going forward, WSI will focus on the creation and syndication of various types of off page content.  This will include blogs, directory listings, and social media posts all designed to build links and social signals around the above keywords.  The blogs will be syndicated to Tumblr, WordPress, Blogger, Weebly and Google+.  As this effort unfolds, Project 6 expects to see their brand at the top of the results for all keywords

This post originally appeared: http://www.wsiexpertinternetmarketing.com/our-blog/san-francisco-design-firm-engages-wsi-for-seo

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