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Ottawa Wedding Photographer hires WSI to increase Local Visibility

Admin - Wednesday, September 6, 2017

Unlike other Ottawa wedding photographers, Mitch Lenet and his team create photographic opportunities based on their clients’ personalities and vision. They are fond of saying, “We don’t schedule spontaneity out, we work it in” which allows them to deliver photographs that don’t just capture the staged moments, but also details and memories that would otherwise be lost forever.

With such heavy competition online for wedding photographers, Mitch Lenet approached WSI eStrategies in Ottawa for help with gaining exposure and increasing traffic to his website. We delivered with a modern new website and the launch of a comprehensive SEO campaign designed to improve rank and traffic.

Particular Areas of Focus for a Comprehensive SEO Campaign

The beginning of any successful revamp includes extensive keyword research to learn how people are finding businesses like Mitch Lenet’s and what words were most successful at delivering traffic. Due to the nature of the photography business, local SEO was paramount to delivering leads for Mitch Lenet that would be most likely to use his services.  We found that our focus had to be on the following keywords to achieve our goals:

Armed with the best keywords, we began the work of creating new website content and taking the following steps to improve the search engine ranking for each page:

  • Internal linking
  • Submissions to directories
  • Local citation submissions to increase visibility in Ottawa searches
  • Business pages on search engines were created and optimized
  • A company blog and videos were created to deliver useful information to users and enhance keyword performance in search engines.

As well a solid content marketing strategy, which includes image submission, a continues syndication to social channels and blog posting channels such as

With a comprehensive strategy enacted, we continue to work closely with Mitch Lenet Weddings to measure the results of our efforts and adjust the strategy if required so we can continue to deliver more qualified leads, which convert to higher sales.

This post originally appeared here on Sept 6th 2017 https://wsiestrategies.com/ottawa-wedding-photographer-hires-wsi-increase-local-visibility/

Private Equity Group Engages WSI

Admin - Monday, August 21, 2017

Alliance Physical Therapy Partners, LLC, a Florida-based acquisition company has engaged WSI to implement an SEO program designed to attract growth-minded physical therapy practice owners to its web site.  Alliance is backed by GPB Capital, a New York based global asset management firm with a focus on income-producing private equity. GPB provides their portfolio company operators with the strategic planning, managerial insight, and capital needed to enable strong businesses to achieve new levels of growth and profitability.

The SEO implementation covers 20 keywords that focus on what physical therapists might be searching for if they are looking to grow, sell or improve their practice.  The following pages are covered in this phase of the implementation:  

http://www.allianceptp.com/physical-therapy-business-solutions/  

http://www.allianceptp.com/physical-therapy-business-solutions/physical-therapy-billing/

http://www.allianceptp.com/physical-therapy-business-solutions/physical-therapy-software/  

http://www.allianceptp.com/physical-therapy-business-solutions/physical-therapy-business-plan/  

http://www.allianceptp.com/physical-therapy-business-solutions/physical-therapy-marketing/  

http://www.allianceptp.com/how-to-start-a-physical-therapy-business/  

http://www.allianceptp.com/how-to-start-a-physical-therapy-business/starting-a-physical-therapy-clinic/  

http://www.allianceptp.com/how-to-start-a-physical-therapy-business/physical-therapy-franchise/  

http://www.allianceptp.com/how-to-start-a-physical-therapy-business/owning-your-own-physical-therapy-practice/  

http://www.allianceptp.com/how-to-start-a-physical-therapy-business/physical-therapy-practice-for-sale/  

http://www.allianceptp.com/how-to-start-a-physical-therapy-business/opening-your-own-physical-therapy-practice/  

http://www.allianceptp.com/selling-a-physical-therapy-practice/

 

WSI will shortly begin a comprehensive tracking program to keep tabs on the results. The tracking will measure links to the new SEO pages, rankings on the keywords, organic entrances to the 12 new SEO pages, as well as leads from organic visitors. Lead tracking includes form submissions, as well as phone calls from organic visitors.

Going forward, this effort will focus on the creation and syndication of various types of off page content.  This will include blogs, directory listings, and social media posts all designed to build links and social signals around the above keywords.  The blogs will be syndicated to Tumblr, WordPress, Blogger, and Weebly. As this effort unfolds, Alliance expects to see their brand at the top of the results for all keywords

This post originally appeared: http://www.wsiexpertinternetmarketing.com/our-blog/private-equity-group-engages-wsi

Empire Fence of Arizona Chooses Us to Expand Online Presence

Admin - Tuesday, August 1, 2017

Empire Fence is a leading Arizonan fence contractor specializing  in commercial fencing and residential fences for the Southwest United States. They are a one stop shop for all types of large fencing projects.  Our products and services for industries such as schools, prisons, commercial development, professional ball fields, hotels and general manufacturing.

For over three decades Empire fence company has helped customers with solutions such as:

 

 

In 2017, Empire Fence of Arizona hired our agency to improve their visibility and prominence in online search to reach more companies. After extensive keyword research and a new website build, 10 keywords were selected and the website was redesigned and rewritten in order to create more leads.  A PPC campaign was revamped as well as improved analytics was added to both boost quick leads but also so we could measure the effectiveness of all our proactive marketing efforts to determine the best R.O.I  for the CEO/Owner of the company. Lastly, 4 new sites were created on WordPress.com, Blogger, Weebly, and Tumblr to increase their visibility.

 

Since April, our digital marketing agency has expanded Empire Fence’s online presence greatly!  Our  off-page optimization from extensive link building, blogging and social media effort  has increased their visibility throughout Phoenix and is creating new leads daily and more commercial requests for proposals.

 

This post originally appeared here at http://esparkmarketing.com/2017/07/31/empire-fence-arizona-chooses-usi-expand-online-presence/

Schedule My Rent Engages WSI for SEO Services

Admin - Wednesday, July 26, 2017

Schedule My Rent hired WSI Web Enhancers for a search engine optimization campaign. Both companies are based in Albuquerque New Mexico.

Schedule My Rent is a FinTech company making it easy for landlords to collect rent online. Millions of small landlords still collect rent the old way, collecting with paper checks and keeping track of everything with a spreadsheet.

Schedule My Rent is a landlord software that:

  • Does Online rent collectionfrom a tenant’s bank account
  • Makes is easy for the tenant to do online rent payments
  • Minimize need to collect rentby reminding tenants every time a payment is due
  • Stops the hassle of lost mail and risk of cash
  • Splits rent between roommates
  • Sends rent to your bank account
  • Keeps landlords and tenants updated every step of the way with the best dashboards in the industry

In the first phase of the SEO campaign, WSI optimized their new website for search engines and improved the conversion architecture of the site.

In the second Phase of the SEO campaign WSIwill build backlinks to the website to improve it’s rankings in the search results. Blogging will be an important part of the backlink strategy and WSI has created a professional business profile for Schedule My rent in TumblrWeeblyBlogger, Medium or WordPress.

Monthly reporting will be conducted with the client to keep them informed of the progress we are making.With the help of WSI, Schedule My Rent will only continue to experience growth and top rankings.

Originally published at: http://www.wsiwebenhancers.com/schedule-rent-engages-wsi-seo/

Interra International Engages WSI for SEO

Admin - Saturday, July 22, 2017

Interra International, a global leader in trade and distribution of food products, has engaged WSI to implement an SEO program to promote their food products and trade solutions. The goal of the engagement is to improve their online presence through optimized content, thus improving search ranking and lead generation.

WSI has begun the process by optimizing the top 4 wholesale food pages that are the mainstay for Interra International:

Chicken

Pork

Turkey

Dairy

The optimization considered search behavior of global businesses in the food industry and the wholesale, distribution, and supply chain services provided by Interra International.

In addition to onsite page optimizations, WSI is also providing monthly content marketing to support Interra’s News Blog and Social sites.

Interra News

Facebook

LinkedIn

Twitter

The content centers around food industry topics and events.

Tracking has begun and the website is performing nicely. Visits and Conversions have increased over 15% and traffic to the optimized pages is up almost 40%. Nine keywords are beginning to rank and 2 of those have already hit page 1 of search.

This post originally appeared:  http://www.wsicybersmart.com/cm-motors-engages-wsi-web-development-seo/

Tenkara Fly Fishing company starts SEO Engagement with WSI

Admin - Monday, July 17, 2017

Badger Tenkara, an online Tenkara fly fishing e-commerce business, has engaged WSI to help the company improve its’ search engine results and grow the number of new leads and new customers via a Search Engine Optimization (SEO) initiative.  Badger Tenkara was started in 2014 with the goal of bringing the Tenkara approach to fly fishing from Japan (where it originated) to the United States.  Badger Tenkara primarily sells Tenkara-style rods in the United States.  The rods are designed to offer a reasonable price point and ensure an authentic experience to a broad audience of consumers, including kids, novices, and experienced anglers.

In May, 2017 WSI was engaged to start the SEO project. WSI started with the keyword research to identify potential keywords with sufficient search activity and that are important to the company.  From there, WSI and Badger Tenkara selected the 10 keywords we felt would be the most successful for driving organic visitors to the website.

For each of the 10 keywords we added or optimized a page on the website.  Each of the 10 optimized pages is designed to rank for the selected keywords.  The following pages and primary keywords are covered in this phase of the implementation:

Tenkara – http://www.badgertenkara.com/

Tenkara Rods – http://www.badgertenkara.com/tenkara-rods.html

Tenkara Rod – http://www.badgertenkara.com/tenkara-rod.html

Tenkara Flies – http://www.badgertenkara.com/tenkara-flies.html

Tenkara Rod Kit – http://www.badgertenkara.com/tenkara-rod-kit.html

Tenkara Fishing – http://www.badgertenkara.com/tenkara-fishing.html

Tenkara Fly Fishing – http://www.badgertenkara.com/tenkara-fly-fishing.html

Travel Fishing Rod – http://www.badgertenkara.com/travel-fishing-rod.html

Kids Fishing Rod – http://www.badgertenkara.com/kids-fishing-rod.html

Tenkara Fishing Videos – http://www.badgertenkara.com/tenkara-fishing-videos.html

The keywords have been added into the comprehensive tracking program such that we can track the results of our SEO initiative. WSI will measure the inbound links to the website, the search engine rankings for the 10 SEO keywords, organic traffic to the 10 new SEO pages, new opt-ins for the company newsletter, leads from organic visitors, and online sales from organic visitors.

Badger Tenkara will also be actively blogging on their website and those blog posts will be shared on WordPress.com, Tumblr.com, and Blogspot.com.

This post was originally published at http://www.wsippcseo.com/tenkara-fly-fishing-company-starts-seo-engagement-wsi/

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