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WSI Retained for 5th year of SEO for Plumbing Products E-Commerce Site

Admin - Monday, March 27, 2017

Eagle Mountain Products is the official online retailer for WCM Industries, the manufacturer of Watco drains and Woodford faucets.  Their web site, www.buyeagle.biz, is the online sales channel for the entire product line, offering online shoppers the best variety and selection and an opportunity to buy direct from the manufacturer.

WSI was originally retained by Eagle Mountain Products back in late 2012. The initial project, completed in 2013, included creating 58 SEO landing pages optimized for keywords with volume of over 80,000 searches per month.  The on-page optimization was followed up with organic link building and blog posting on popular blogging platforms.  This activity led to huge growth in organic visitors, and a very happy client.

Since 2012, WSI has been the sole SEO vendor to Eagle Mountain Products and has engaged in various projects to enhance visibility and sales across the site.  For 2017, our mission is to leverage SEO to increase sales of Woodford Yard Hydrants.  This is a high ticket item and will have a disproportionately positive effect on overall sites sales once the SEO kicks in. 

To begin the project, we have selected three pages that are the typical entry points for shoppers looking to purchase Yard Hydrants:

Woodford Yard Hydrant

Woodford Hydrants

Woodford Y-34

 

These three pages have been optimized for high volume, relevant keywords that consumers and plumbers use to find these products online.  For the balance of the year, we will focus on off page optimization including blogs at Tumblr, WordPress, Blogger, and Weebly as well as Google+ posts.

 

We are looking forward to a 5th year of SEO success for Eagle Mountain Products!

 

This post original appeared at:  http://www.wsiexpertinternetmarketing.com/our-blog/wsi-retained-for-5th-year-of-seo-for-plumbing-products-e-commerce-site

Screen Printing Equipment Manufacturer Engages WSI for SEO

Admin -

Systematic Automation, Inc., a Connecticut-based manufacturer of screen printing equipment, vacuum tables and UV curing equipment has engaged WSI to implement an SEO program.  Systematic Automation is a global company and indeed the world’s largest manufacturer of screen printing equipment and accessories. The goal of the engagement is to increase lead flow from companies needing custom screen printing equipment around the world.

The implementation covers 15 keywords that focus on what Systematic Automation does, and what the company is.  WSI added or optimized a total of 10 pages in the site designed to rank for specific terms.  The following pages and keywords are covered in this phase of the implementation:  

Screen Printing Manufacturer

Screen Printing Machines

Automatic Screen Printing Machines

CNC Vacuum Table

Sign Printing Machine

Commercial Screen Printing Machine

Bottle Screen Printing Machine

Pen Screen Printing Machine

Screen Printing Machines Suppliers

Flat Bed Screen Printing Machine Manufacturer

WSI will shortly begin a comprehensive tracking program to keep tabs on the results. The tracking will measure links to the new SEO pages, rankings on the keywords, organic entrances to the 13 new SEO pages, as well as leads from organic visitors. Lead tracking includes form submissions, as well as phone calls from organic visitors.

Going forward, this effort will focus on the creation and syndication of various types of off page content.  This will include blogs, directory listings, and social media posts all designed to build links and social signals around the above keywords.  The blogs will be syndicated to Tumblr, WordPress, Blogger, Weebly and Google+.  As this effort unfolds, Systematic Automation expects to see their brand at the top of the results for all keywords.

 

This post originally appeared:  http://www.wsiexpertinternetmarketing.com/our-blog/screen-printing-equipment-manufacturer-engages-wsi-for-seo

Great Western Flooring -Carpet & SEO

Admin - Tuesday, March 21, 2017

Great Western Flooring started as a tile flooring store in Naperville, Il and quickly expanded to include many flooring options as they’ve grown over the years.

With an incredible web presence built for tile and hardwood flooring, Great Western Flooring is now ready to grow their carpet business in an extremely aggressive vertical as well as the competitive market in the big city of Chicago.

As with the previous strategies WSI has implemented, our first goal is to provide quality content that educated the consumer about the types of carpet available to them. 

After doing extensive buyer behavior research, we’ve implemented a group of pages to drive traffic to the site:

With a large data base of existing clients as well as having an excellent conversion rate from the site, GWF has discovered the need for a CRM. They will be executing the use of SharpSpring marketing automation CRM and phase into a full inbound strategy in the coming months.

Marketing automation has grown to epic proportions over the last 5 years.  Its value presents itself by taking the sales nurturing to an automated process. Basing content delivered on lead behavior and interests.

Once implemented, Great Western Flooring will be able to take semi-warm leads, nurture them with content that solves their issues, or educates them about the lead’s pain points, keep in contact with them with minimal effort and close the sale.

If you would like to learn more about what Great Western Flooring has to offer, we encourage you to follow them on Tumblr, Weebly, WordPress, or Blogspot.

Originally published at http://www.wsieresults.com/great-western-flooring-carpet-seo/

 

WSI Experts help DCG Software Value Increase their Online Visibility via Search Engine Optimization

Admin - Thursday, March 16, 2017

DCG Software Value is a software consulting company that helps IT departments optimize their software development processes. DCG believes that IT processes should have a quantifiable impact on the bottom line of a business.  A lot of times IT departments waste valuable resources including time and money due to processes that are not structured well and no one is keeping track of metrics that are important in eliminating waste.

Using Function Point Analysis, Software Development Metrics, Agile metrics and Software Estimation, DCG helps its clients analyze and optimize the business value of their software. They also help companies manage their outsourced software development and their vendors for decreased risk and increased value.

WSI is helping DCG improve their organic rankings on Google and other search engines. For this purpose, we completed an extensive keyword research, identifying the areas of expertise for DCG and the high volume keywords that they should be found for. The process also included consulting with DCG on the kind of keywords that would not just bring them traffic, but also potential customers.

Ten primary keywords were chosen along with their respective keyword clusters and pages on the DCG website were optimized for each keyword cluster.

Some of these pages are –

https://www.softwarevalue.com/software-value/software-measurement-and-metrics/

https://www.softwarevalue.com/function-point-analysis/

https://www.softwarevalue.com/software-value/software-development-metrics/

https://www.softwarevalue.com/software-estimation/agile-estimating-and-planning/

https://www.softwarevalue.com/software-estimation/agile-metrics/

 

Some technical and structural improvements were also made on the website with the help of DCG’s web development team that included making the website mobile responsive and secure.

Content being a major part of any inbound strategy, we are currently publishing content on behalf of DCG on a number of platforms, including WordPress, Weebly and Slideshare.

 

Following this effort, the rankings for the chosen keyword are already making good progress in a short time and we expect upward trend in the keyword rankings to continue followed by increase in organic website traffic.

We are looking forward to a long term partnership with DCG Software Value in helping them reach their corporate goals.

 

This post originally appeared at http://www.wsipromarketers.com/wsi-experts-help-dcg-software-value-search-engine-optimization/

Weichert® Real Estate Affiliates, Inc. Engages WSI for National Franchise Marketing Program.

Admin - Saturday, March 11, 2017

WSI announces that it has recently partnered with Weichert Real Estate Affiliates Inc. (WREA) based in Morris Plains, NJ to provide comprehensive digital marketing as well as redesign of their franchise website and other digital assets. WSI was selected as part of a broad national strategy to improve brand recognition and increase the presence of new offices across the USA.  The new website can be viewed at https://www.weichertfranchise.com

Weichert Real Estate Affiliates, Inc. franchised offices can be found in more than 300 markets across 39 states. It is ranked #105 on Entrepreneur’s 38th annual 2017 “Franchise 500®” list, moving up 32 positions over last year.  It marks the 13th consecutive year that WREA has made the list. In contracting WSI, Bill Scavone, president and COO of Weichert Real Estate Affiliates, Inc., was seeking a closer partnership with a more experienced digital marketing partner who also had experience with the unique needs of both franchisees and franchisors. “In less than a month we’ve already seen results from WSI, and we feel their business-focused approach and hands-on consultative model will help us meet our growth targets more effectively for 2017 and beyond”, said Scavone.

WSI Marketing Program for National Real Estate Franchise Brand Development

The WSI team reviewed extensive marketing studies on the Weichert® brand and studied, in great detail, the challenges of independent brokers trying to grow. This  dictated the website content strategy, visuals, and overall marketing plan, which was developed in close consultation with the marketing team at Weichert Real Estate Affiliates, Inc. .  The Weichert program includes both Organic Search Engine Optimization, and a sophisticated paid advertising approach that leverages standard PPC, multiple types of display and remarketing, and Social Media advertising. The goal is to market the key differentiators of the Weichert Franchise System which include:

  1. A sophisticated, high technology online lead generation system for real estate agencies.
  2. Best in class systems for real estate agent marketing and real estate broker marketing.
  3. A proprietary real estate CRM system called WeichertPRO®
  4. Systems for real estate agent recruiting and retention.

Through its elite national branding program, WSI customized a content strategy for WREA through on-page and off-page activities. Using our unique and proprietary techniques of Search Engine Optimization, WSI conducted an in-depth semantic study in order to better understand how customers search for terms related to “brokerage management” and “real estate franchising”. These key search terms were then correlated into the website through strategically written web copy and imagery.  WSI’s National SEO Program will also produce quality blog, graphical, social media and video content to syndicate on external web properties including TumblrWordPressBlogger, and Weebly in addition to several other proprietary content distribution platforms.

Call WSI for a Digital Branding Overview

Being a franchise organization ourselves for over 20 years, WSI has the kind of insight into the needs of the franchisor that few other marketing agencies do.  For those looking to see what a truly personalized marketing solution looks like, why not give WSI a call today?

This press release was originally published at http://www.wsinetmarketing.com/weichert-real-estate-franchise/

Playground Equipment Company Engages WSI For SEO and Pay Per Click Marketing

Admin - Friday, March 10, 2017

Playground Equipment Company Engages WSI For SEO and Pay Per Click Marketing

Premier Park & Play, a playground equipment supplier for schools, parks, campgrounds and child care centers in Massachusetts, Connecticut and other parts of New England, has engaged WSI to implement an SEO program and pay-per-click advertising campaigns to generate leads for the company.  Premier’s products include

The company provides services including the planning, design and construction of playgrounds, installation of playground equipment, and even fundraising campaigns for the client’s playground project. From traditional equipment such as slides and jungle gyms to fantasy themed playground castles, larger than life outdoor musical instruments, and waterplays and splashpads, Premier Play and Play has built many magical playgrounds for towns, schools and non-profit organizations in New England.

The goal of the WSI engagement is lead generation. The company had tried trade shows and advertising on industry websites, but the results were not satisfactory. WSI proposed a digital marketing strategy that included website development, SEO and pay per click advertising.

First, WSI enhanced the company’s website to include a form for lead generation and a portfolio of playground projects.

Next, we performed comprehensive keyword research and selected specific keywords that were then mapped to the relevant pages of the website.  Then, employing advanced on-page optimization techniques, new web copies were written for those pages, which were optimized for the selected keywords. 

With the on-page optimization complete, the SEO program will now focus on improving the popularity of the new optimized pages. It will include registering the website in local business directories, posting on its Google+, Facebook and Linkedin pages, and increasing positive customer reviews. In addition, monthly blog posts will be written and syndicated to blogs established on the popular blogging platforms Tumblr, WordPress, Blogger, and Weebly.

In addition, a Google Adwords campaign, managed using the intelligent Acquisio platform, will be implemented to generate traffic and hot leads.

WSI will monitor the SEO and Adwords campaign results using Google Analytics and the Search Console. Each month WSI will produce a report that includes key metrics such as organic and paid traffic, organic rankings, organic links, conversion and conversion rates. We expect to achieve significantly increased lead generation rates from these SEO and pay-per-click advertising programs.

This blog post is originally published on http://www.thewsitouch.com/playground-equipment-company-engages-wsi-seo-pay-per-click-advertising/

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