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Longstreth Sporting Goods retains WSI for its Second Year

Admin - Friday, October 28, 2016

Longstreth Sporting Goods is a retail store catering to the sporting equipment needs of girls and women playing Softball, Lacrosse and Field Hockey. Over the 30 years it has been in business, Longstreth has made a reputation in great selection of sporting equipment as well as unbeatable customer service.softball-bats1

Longstreth engaged WSI in late 2016 to help increase their online sales. We implemented an SEO campaign to improve the Google organic rankings for their selected sporting equipment related keywords and to bring in qualified traffic to the website. We also implemented some changes to the website to make it more conversion friendly.

Through our efforts we have been able to improve their year over year e-commerce revenues by 16% and their e-commerce conversion rate by 22%.

Besides continuing to optimize the company website for increasing conversions, we were also able to implement a highly successful review generation campaign for Longstreth. Given their stellar customer service and equipment selection, generating a large volume of 5 start reviews on a daily basis was easy! To date, the company has gathered 226 great reviews on Customer Lobby and 42 reviews on Google.

As we enter into our second year of SEO for the company, the focus will be to bring the remaining keywords to the first page of Google and to keep increasing the organic traffic and conversions. For this purpose, we will focus our efforts on the following pages:

https://www.longstreth.com/Fastpitch-Softball-Bats/departments/1040/

https://www.longstreth.com/softball-cleats.asp

https://www.longstreth.com/fastpitch-softball-bats.asp

https://www.longstreth.com/demarini-softball-bats.asp

https://www.longstreth.com/lacrosse-sticks.asp

We are also taking steps to make their site more secure and to make checkout process easier for customers and to increase overall online credibility of the business. Besides increasing the website traffic, we have also increased the foot traffic to the store by giving it more visibility in the local area for people looking for a Sporting Goods Store.

We look forward to continuing to help Longstreth grow the online market share of their business and to a great long-term relationship between our companies.

This post was originally published at http://www.wsipromarketers.com/longstreth-sporting-goods-retains-wsi-second-year/

WSI Demonstrates Success with Inbound Marketing and Sales Program for Plastic Injection Mold Manufacturer

Admin - Monday, October 24, 2016

WSI Digital Marketing has been implementing full inbound marketing and sales digital marketing program for michiana-global-moldMichiana Global Mold located in Mishawaka, Indiana.

Founded in 1964, they build custom plastic injection molds for the plastic and rubber industries in the automotive, electronics, and consumer parts verticals. They specialize in custom, complex, and intricate molds such as automotive fuel components; electrical housing; and decorative consumer parts. Since they can do off-shore mold making, their customers can save up to 40% on the cost of the mold versus domestically built molds without sacrificing quality.

michiana-global-mold-fuel-system-componentOur digital marketing program has been running for the past 6 months and includes inbound marketing and sales tactics including SEO; consistent blogging optimized for valuable keywords; campaign development and launch with landing pages and CTAs; premium content development; marketing and sales automation; CRM implementation; and paid advertising.

Some of the concepts we optimized the site and the blogs for include: 

After six months here is our progress report:

  • Citations up from 27 to 145
  • Links up from 181 to 631
  • Main keywords are ranking for 12 out of 13 with 2 on page one; 4 on page two; and 7 on page three – they were not ranking for any keywords when we started
  • Organic traffic up 122% compared to previous period before starting program
  • Receiving great leads from form submissions and phone calls with several progressing to the purchase order stage
  • Impressions have gone from 865 when we started to 18,112 in past month

We are now significantly ramping up our inbound strategy to increase content marketing with substantial blog posts (2,500 words) and premium content creation such as e-books, infographics, white-papers, etc. and to implement more sophisticated and personalized marketing and sales automation workflow.  We will continue our SEO strategy including link building with powerful off-site blogs including WordPress, Tumblr, Blogspot, Weebly, Storify, and Google +

This post originally appeared at: https://blog.wsipaulasanderson.com/wsi-demonstrates-success-with-inbound-marketing-and-sales-program-for-plastic-injection-mold-manufacturer

Castlebrook Media Teams up with WSI to provide SEO for Ohio Personal Injury Law Firm

Admin - Wednesday, October 5, 2016

Castlebrook Media, a leading Columbus Ohio advertising agency has partnered with WSI to deliver world class SEO schiff-lawservices to one of Ohio’s’ leading personal injury law firms. Since 1982, Schiff & Associates have provided their clients with outstanding representation in areas of personal injury and wrongful death. Schiff & Associates’ clients benefit from the combined skills of seven of the most distinguished personal injury attorneys in Ohio. In seeking to provide Schiff & Associates a more comprehensive range of services, Castlebrook has brought on WSI as its SEO service provider, bringing WSI’s global expertise in this area to bear on improving Schiff’s visibility in the search engines.

The SEO will focus on the most active practice areas the firm is engaged in. After comprehensive keyword research, specific keywords were selected and mapped to the various pages of the Schiff & Associates web site. Then, employing advanced on-page optimization techniques, the pages were optimized for the selected keywords and their stems. Here are several examples of keywords that have been optimized for pages on the Schiff & Associates site:

With the on-page optimization complete, the SEO will now focus on improving the popularity of the new SEO pages through a comprehensive content marketing program. This program will include registering Schiff & Associates Columbus location in local business directories, posting on its Google+ page, and increasing its already large base of positive customer reviews. In addition, blogging accounts have been established on the popular blogging platforms Tumblr, WordPress, Blogger and Weebly.

Each month of the SEO implementation will be monitored and carefully tracked.  Key metrics that will be measured each month include links, rankings, organic visits and leads from organic visitors.

This post originally appeared at http://www.wsiexpertinternetmarketing.com/our-blog/castlebrook-media-teams-up-with-wsi-to-provide-seo-for-ohio-personal-injury-law-firm

Ultimate Concrete Coatings of AZ Hires WSI For Web Marketing

Admin - Tuesday, October 4, 2016

Ultimate Concrete Coatings is a top rated concrete coatings flooring contractor in Phoenix Metro which ultimate-concrete-coatings-az-phoenix-stamped-concrete-conctracorcarries an array of options for every style and budget for homeowners and businesses. They provide a wide range of concrete coating needs ranging from decorative concrete and stamped concrete patios, to shiny epoxy garage floor(s), to another specialty item: cool deck repair, and pool resurfacing.

Ultimate Concrete Coatings, began a winning partnership with the digital marketing experts at WSI to boost the company’s search engine optimization – and customer base.  Besides implementing a customer review generation campaign, and on-page website SEO, WSI’s digital marketing strategy included online advertising with call tracking, and off page optimization on platforms such as, BloggerWordPressWeebly and Tumblr — which are used to improve search rankings and enhance web visibility.

cool-deck-repair-epoxy-flooring-ultimate-concrete-coatingsUltimate Concrete captured more online leads and a better reputation throughout Phoenix with the drastically improved web presence that WSI implemented for them. During their first time partnering with WSI, Ultimate Concrete Coatings experienced a 51 percent increase in organic traffic, gaining them over 30 new leads via SEO and social media and 88 phone leads in the last 90 days alone!  (Prior to WSI days, the concrete flooring company was relying on time intensive home shows and expensive direct mail pieces, and an inactive website in order to get their name out.)

 

Is your business just skimming by with your current search engine optimization campaign?

Take a page out of Ultimate’s book. Improve — and coat your business in success with the help by contacting a local WSI office. WSI can help your business grow. Call now for a web marketing analysis consultation today!

This post originally appeared: http://www.esparkmarketingwsi.com/eSpark-Marketing-Blog/articleType/ArticleView/articleId/3010/Longterm-AZ-Contractor-hire-eSpark-Marketing-for-SEO

Sacramento Area Telecom Company Engages WSI for SEO

Admin - Monday, October 3, 2016

Fortis Telecom, a Sacramento area telecommunications company has engaged WSI to implement an SEO program to promote their 3 key services – High Speed Internet, VoIP, and IT Services. The goal of the engagement is to improve their online presence, improve lead generation, and automate the flow of leads into Salesforce.

WSI has optimized 8 pages so far focusing on carefully selected keywords that describe Fortis Telecom and its 3 key service offerings. Since some of the Fortis services are targeted toward local businesses, such as their IT Services, WSI will be optimizing additional pages that are geo-modified for local search to improve rankings in target cities where they offer those services. Below are some example pages from the initial SEO implementation:

business communicationsfortis-telecom-internet-voip-and-managed-it-services

high speed internet

cloud based hosted VoIP

IT services

fiber optic broadband

fixed wireless broadband

WSI also optimized Fortis Telecom’s home page, and set up tracking to measure the results. The tracking will measure links to the new SEO pages, rankings on the selected keywords, organic visitors to the new SEO pages, as well as lead tracking and conversions. Lead tracking includes form submissions, as well as phone calls from organic visitors.

In addition, WSI implemented a WordPress-to-Salesforce integration which sends all leads captured on the website into salesforce.com where they can be managed by the sales team at Fortis. This integration is key to filling their funnel with active leads, and provides for database segmentation by area of interest.

Off page optimization has just been completed which not only focused on Facebook, Twitter, and Google+, but additionally included LinkedIn to support their B2B presence. The off page optimization plan includes ongoing content creation and syndication on a monthly basis. This will include blogs, directory listings, and social media posts all designed to build links and social signals around the above keywords. The blogs will be syndicated to Tumblr, WordPress, and Blogger.

About Fortis Telecom: Fortis Telecom is a full-service communications provider offering High Speed Internet, VoIP, and managed IT Services. Their hosted VoIP phone service utilizes proprietary software and fixed wireless technology to provide a cost-effective alternative to traditional land based services. Their High Speed Internet business broadband is several times faster than T1 and DSL lines and equivalent to cable company internet speeds. They recently purchased Creative Networks Solutions and now offer managed IT services across the greater Sacramento area.

This post originally appeared: http://www.wsicybersmart.com/sacramento-area-telecom-company-engages-wsi-seo/

Arizona Allergy & Asthma Medical Practice Hires WSI to Expand Brand with SEO

Admin - Monday, September 26, 2016

Adult & Pediatric Associates, P.C. specializes in the treatment of allergies and asthma for children and adults in Phoenix Metro. In order to improve knowledge of their five allergy and asthma clinics in Phoenix, AZ they hired WSI to provide digital marketing services.

glendale-az-allergy-asthma-clinicIn early 2015, WSI took over the web marketing, and made immediate changes to their website functionality to make it more consumer and mobile friendly.As part of their strategic optimization techniques to increase visibility AAPA, WSI conducted in depth keyword research and site planning, and created unique SEO landing pages optimized for specific services and specific specific clinic locations such as their: Phoenix allergy and asthma clinic, Glendale allergy clinic, Avondale allergy clinic, Anthem Allergy Asthma clinic and its Scottsdale Allergy & Asthma clinic.

The on-page optimization was followed up with organic link building and patient review generation. Activities included on site content creation, social media posting as well as linking back to the targeted pages with blog sites at Blogger, WordPress, Weebly and Tumblr as well as their branded Google+ pages.

WSI’s design and SEO team reconfigured their website to improve the usability for patients and allergy sufferers who are on a mobile device; and in addition adding extra security and website management services in order to keep the website secure and live 24/7.

top-phoenix-doctors-2012-adult-pediatric-allergy-associates

This holistic online marketing strategy has dramatically increased the visibility for all of their locations in Phoenix Metro, and has resulted in a significant increase in QUALIFIED patients for those who are looking for comprehensive Phoenix allergy testing, pediatric allergy doctor, asthma specialist and a Phoenix allergy doctor.

About our Web Marketing SEO Agency

WSI is the world’s largest digital marketing agencies and leader in internet marketing, local SEO, national SEO, Paid Search and Social Media Marketing with a local Digital Marketing office based in Scottsdale, AZ. eSpark Marketing partners with a network of over 1000 WSI agencies in countries around the globe helping a multitude of companies develop and execute comprehensive lead generating digital marketing strategies. Please contact us today to discuss your business goals, or to get started on your SEO plan.

This blog originally appeared on: http://www.esparkmarketingwsi.com/eSpark-Marketing-Blog/articleType/ArticleView/articleId/2992/Arizona-Allergy-Asthma-Medical-Practice-hires-eSpark-Marketing-for-Web-Marketing–SEO

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