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WSI Engaged for Air Charter Company Website Redesign and SEO Initiative

Admin - Monday, December 5, 2016

WSI announces that it has recently partnered with Air Charters Inc. of Teterboro NJ to provide a digital rebranding and redesign of their website and other digital assets, as well as a comprehensive paid and organic digital marketing initiative.  The new website ca be viewed at http://www.airchartersjets.com 

Air Charters Inc. is a private jet charter company based in Teterboro New Jersey with its own fleet of Learjet and Gulfstream aircraft.  They have been in the aviation industry for more than 30 years and are a full service private jet charter and management company offering private jet rental services and aircraft management in the New York Metro area, but flying globally. Air Charters’ client demographic is corporate executives looking to hire a private jet for convenient and discreet business related travel or for private individuals and groups looking to travel in style and luxury away from the hassles of commercial airline travel.

Air Charters also offers comprehensive and affordable Jet Aircraft Management Services, including charter offset management whereby owners of jets can offset the cost of maintaining and flying their jets by chartering them when they’re not being used. With its unique experience running aircraft, and its presence right on the tarmac at Teterboro Airport, Air Charters represents one of the best value propositions in the jet aircraft management world.

WSI Marketing Program for National Brand Development

WSI consulted on the re-design and development of the Air Charters Inc new website, and constructed a broad national marketing program, which is geared towards executive and private travelers looking to charter private planes for their travel needs or wanting to have their private jets operations managed by a third party.  The program is designed to create awareness on the time saving and convenient advantages of private jet charter for busy business executives as well as for individuals looking for private specialty travel.

Through its elite national branding program, WSI customized a content strategy for Air Charters through on-page and off-page activities. Using our unique and proprietary techniques of Search Engine Optimization, WSI conducted an in-depth keyword study in order to better understand how customers search for terms related to private jet rental. These key search terms were then correlated into the website through strategically written web copy.  WSI’s National SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including Tumblr, WordPress, Blogger and Weebly in addition to several other content distribution platforms.

“We are extremely pleased with the visuals and content of our new website and social properties and new leads have already started arriving in at 50% more than previously.” Says Susan Bopp, president of the company. “We are confident that combined with the robust marketing strategy presented to us by WSI, our business leads and ROI will continue to increase.”

Call WSI for a Digital Branding Overview

No one has more experience in creating a digital brand than WSI having done this for hundreds of clients over our 20 year history.  If you are contemplating a rebrand of your company or franchised business, you owe it to yourself to call us today.

This report was originally published at http://www.wsinetmarketing.com/wsi-private-jet-charter-company/

Established Princeton, NJ Dental Practice Engages WSI for Enhanced Web Presence

Admin - Monday, November 28, 2016

WSI Digital Marketing has recently launched a new website for Princeton Center for Dental Aesthetics and Implants

princeton-center-for-dental-aesthetics-022In addition to the launch of a new, responsive website, the digital marketing work also includes the implementation of Hubspot marketing automation, local SEO, production of 10 videos, and on-page optimization.

Princeton Center for Dental Aesthetics and Implants is a well-established, comprehensive dental practice in the Princeton, NJ area with a holistic approach to providing high quality dental care.  The practice has been in operation since 1983, founded by Kirk Huckel, DMD. 

The practice is known for its expertise in restorative, cosmetic and holistic dentistry. 

The goals of the digital marketing effort are to boost the practice’s online presence with a modern, and visual presentation, generate new patient leads and lever the strength of Hubspot’s marketing automation platform to track, engage and convert leads from various promotions and campaigns.  The first campaign to launch will be a promotion for Invisalign® orthodontics. 

On-page optimization focuses on the main service platforms of the practice: Holistic Dentistry; Restorative Dentistry and Cosmetic Dentistry.  Selected keywords were mapped to the following pages:

https://www.princetondentist.com/services/dental-aesthetics/

https://www.princetondentist.com/services/dental-implants/

https://www.princetondentist.com/services/holistic-dentistry/

https://www.princetondentist.com/services/root-canal-therapy/

https://www.princetondentist.com/services/sedation-dentistry/

https://www.princetondentist.com/services/teeth-whitening/

Going forward, WSI will focus on the creation and syndication of various types of off page content.  This will include blogs, directory listings, and social media posts all designed to build links and social signals around keywords.  The blogs will be syndicated to Tumblr, WordPress, Blogger, and Google+.  As this effort unfolds, Princeton Center for Dental Aesthetics and Implants will continue to build on their web presence and lead generation.

This post originally appeared at: https://drivenbywsi.com/blog/

WSI adds Denver Area Community to SEO Project for MorningStar

Admin - Monday, November 21, 2016

WSI Digital Marketing has recently launched SEO efforts for an 8th location of MorningStar Senior Living, a network of over twenty senior living communities located in the Western US. 

So far, WSI has optimized the web pages of the Arcadia, Arrowhead, Fountain Hills, Sparks, Ft. Collins, Billings and Bear Creek locations and all are showing excellent results. The results are leading more and more of the communities to request SEO from WSI, which of course we are happy to oblige with.

Asisted Living Centennial CO

Asisted Living Centennial CO

The latest community to benefit from WSI’s SEO is MorningStar of Jordan, located in Centennial Colorado, just south of Denver.

For the on-page optimization, we focused on three pages on the main MorningStar site.  Since each community offers a different mix of services and focused geographic areas, the keywords mapped to the pages differ across communities.  You can see the pages optimized for the Jordan community here.

http://www.morningstarseniorliving.com/communities/morningstar-at-jordan/senior-living-communities-floor-plans/

http://www.morningstarseniorliving.com/communities/morningstar-at-jordan/

http://www.morningstarseniorliving.com/communities/morningstar-at-jordan/memory-care

With the SEO optimized pages now up on the site the off page optimization is beginning.  Initial off page strategy includes citation building for the community as well as an intensive blogging effort. These high quality blogs will be syndicated to WordPress, Weebly, Blogger and Tumblr.  Each month of the SEO implementation will be monitored and carefully tracked along with the other communities.  Key metrics that will be measured include links, rankings, organic visits and leads from organic visitors.

We fully expect to see the same results at Jordan that we are seeing at the other seven communities.

 

This post originally appeared at:  http://www.wsiexpertinternetmarketing.com/our-blog/wsi-adds-denver-area-community-to-seo-project-for-morningstar

WSI Selected by Parks’ Plumbing & Sewer, Inc. for SEO Services

Admin - Saturday, November 19, 2016

WSI Digital Marketing has recently launched new SEO efforts for Parks Plumbing & Sewer, Inc., a full service plumbing company located in the Chicago suburb of Skokie. Parks’ Plumbing is the Chicago area expert residential flood control systems provider, featured on Ask This Old House for their patented Double Guard Flood Control Valve and workmanship.

parks-plumbing-and-sewerParks’ Plumbing and Sewer, Inc. offers complete flood control systems in Chicago and in many of the northern, western, and northwestern suburbs. They are the innovators in the flood control systems space and are often imitated by their competition but they are never duplicated. Parks’ Plumbing has prided themselves on improving every part of their offerings to present the most complete solutions to residential flood control at the lowest possible cost to their customers. In recent years, they have also helped homeowners with yard drainage systems which correct those yard problem areas that collect water.

Parks’ Plumbing & Sewer, Inc. are flood control specialists that have been helping homeowners and business protect their property from the damages caused by flooding. Overland flooding and sewer backups are plaguing the Chicago area because of the building density and the increasingly torrential rainfall that has been occurring in the area. Chicago area neighborhoods and suburbs all have their own plumbing regulations and requirements which a typical plumbing company doesn’t keep up on. Parks’ is the expert when it comes to what each area requires.

Parks’ Plumbing & Sewer, Inc. has been pleased with the consulting work on their company web site as well as the on-page optimization process which included copy writing, SEO page level strategy and implementation, as well as new page and content creation. The on-page efforts alone have already generated more organic searches to the site than ever before.

Parks’ Plumbing and Sewer, Inc. decided to go with a full SEO program from WSI with both on-page and off-page SEO processes. The on-page optimization which is so important for SEO is now complete and the planning for the off-page optimization is complete. The off page optimization is now beginning. In addition to citation building, WSI will be expanding Parks’ online presence online through an ongoing blogging effort. These high quality blog posts will be syndicated to Google +, TumblrWordPress, Weebly and Blogger and together these efforts are expected to drive them up in the search rankings.

This post originally appeared here: http://www.onlinewsimarketing.com/wsi-selected-parks-plumbing-sewer-inc-seo-services/

WSI Completes On Page SEO for New Mexico University

Admin - Wednesday, November 16, 2016

WSI has recently completed the on-page search engine optimization for Eastern New Mexico University, located in Portales, New Mexico.  For over 80 years ENMU has prepared students for careers and advanced study. Their mission is to emphasize liberal learning, freedom of inquiry, cultural diversity and whole student life. ENMU serves students of traditional age, adult learners and organizations through undergraduate and graduate programs.

 

As with all SEO projects, WSI’s first step is deep key word research for the 10 targeted degree programs that ENMU is seeking prospective students for. The challenge here is to preserve the precise language needed to accurately describe the degree, while seamlessly incorporating the vernacular used by prospective students when they are searching for a program that they might be interested in finding out more about.

 

You can see how we accomplished this by visiting the 10 degree pages here:

 

http://www.enmu.edu/college-of-business/online-mba

http://www.enmu.edu/academics/degrees-and-programs/bachelor-of-applied-arts-and-sciences

http://www.enmu.edu/health-and-human-services/speech-pathology-courses-online

http://www.enmu.edu/educational-studies/online-masters-in-education-administration

http://www.enmu.edu/health-and-human-services/master-of-science-in-nursing

http://www.enmu.edu/college-of-business/financial-planning-certificate-program

http://www.enmu.edu/health-and-human-services/bachelor-of-science-in-nursing

http://www.enmu.edu/physical/bachelors-degree-in-aviation

http://www.enmu.edu/art/bfa-design

http://www.enmu.edu/anthropology-and-applied-archaeology/masters-degree-in-anthropology-new-mexico

 

Now that the on-page is complete, off-page search engine optimization for ENMU will begin in November.  This involves creating content with relevant links on various third-party websites to improve their page rank.  This activity sends direct as well as indirect traffic to the site. Blogs will be posted at Blogger, WordPress, Tumblr and Weebly and will be the major focus of this link building campaign.

 

Throughout the off page optimization phase, WSI will be monitoring all of the key performance indicators that measure whether or not an SEO implementation is working properly or not.  These KPIs include links, which can be gathered from the Google Search Console, rankings, which we check manually, organic visits to the 10 degree pages which can be gathered from Google Analytics, and conversions which can also be obtained from Google Analytics.  We are expecting to see a significant increase all of these KPI’s as the implementation progresses.

 

About ENMU

As New Mexico’s largest regional comprehensive university, ENMU opened its doors in 1934 as Eastern New Mexico Junior College. In 1940, after adding additional classes leading to a bachelor’s degree, the school was renamed Eastern New Mexico College. ENMC was accredited as a four-year liberal arts college in 1946-47. Graduate work leading to the master’s degree in some departments was added in 1949, and April 5, 1949, the Board of Regents approved the change of the institution’s name to Eastern New Mexico University.

 

About WSI

 

WSI is an innovative digital marketing agency with offices in over 80 countries. We help entrepreneurs and business leaders cost-effectively unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities.

 

There are no magic bullets when it comes to growing your business; however with over two decades of experience we have discovered proven means for delivering exponential results. WSI can help you realize your vision through intelligent, time-tested marketing strategies and methodologies.

 

This Post originally appeared at: http://info.wsi-connect.com/blog/wsi-completes-on-page-seo-for-new-mexico-university

San Francisco Design Firm Engages WSI for SEO

Admin - Monday, November 7, 2016

Project 6 Design, a San Francisco-based graphic and web design agency has engaged WSI to implement a

Brand Design

Brand Design

comprehensive SEO program for them.  Since 2001, Project6 Design has been helping companies communicate who they are, what they do, and why they do it best. Their expert team combines a sense of humor and creativity with discipline and focus, allowing them to deliver tools that integrate style with substance. The goal of the SEO engagement is to increase lead flow from companies needing innovative design solutions for web, branding and print materials.

The SEO implementation covers three major service areas: web design, brand design, and print design. Keywords include geo-modified keywords for each area.  The selected keywords were mapped to the following pages: 

https://www.project6.com/about-project6-san-francisco-design-agency

https://www.project6.com/web-design-company-san-francisco

https://www.project6.com/ecommerce-website-design-company

https://www.project6.com/branding-agency-san-francisco

https://www.project6.com/drupal-web-design

https://www.project6.com/brand-design

https://www.project6.com/print-design

https://www.project6.com/web-design-services

WSI also optimized Project 6’s home page and Google Maps page as well.  

Part of the comprehensive SEO service provided is customized tracking of key performance indicators. Each month WSI will measure links to the new SEO pages, rankings on the keywords, organic entrances to the 9 new SEO pages, as well as leads from organic visitors. Lead tracking includes form submissions, as well as phone calls from organic visitors. With this approach  we can see all of the elements which lead to the clients end goal: more graphic design engagements.

Going forward, WSI will focus on the creation and syndication of various types of off page content.  This will include blogs, directory listings, and social media posts all designed to build links and social signals around the above keywords.  The blogs will be syndicated to Tumblr, WordPress, Blogger, Weebly and Google+.  As this effort unfolds, Project 6 expects to see their brand at the top of the results for all keywords

This post originally appeared: http://www.wsiexpertinternetmarketing.com/our-blog/san-francisco-design-firm-engages-wsi-for-seo

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