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WSI Completes On Page SEO for New Mexico University

Admin - Wednesday, November 16, 2016

WSI has recently completed the on-page search engine optimization for Eastern New Mexico University, located in Portales, New Mexico.  For over 80 years ENMU has prepared students for careers and advanced study. Their mission is to emphasize liberal learning, freedom of inquiry, cultural diversity and whole student life. ENMU serves students of traditional age, adult learners and organizations through undergraduate and graduate programs.

 

As with all SEO projects, WSI’s first step is deep key word research for the 10 targeted degree programs that ENMU is seeking prospective students for. The challenge here is to preserve the precise language needed to accurately describe the degree, while seamlessly incorporating the vernacular used by prospective students when they are searching for a program that they might be interested in finding out more about.

 

You can see how we accomplished this by visiting the 10 degree pages here:

 

http://www.enmu.edu/college-of-business/online-mba

http://www.enmu.edu/academics/degrees-and-programs/bachelor-of-applied-arts-and-sciences

http://www.enmu.edu/health-and-human-services/speech-pathology-courses-online

http://www.enmu.edu/educational-studies/online-masters-in-education-administration

http://www.enmu.edu/health-and-human-services/master-of-science-in-nursing

http://www.enmu.edu/college-of-business/financial-planning-certificate-program

http://www.enmu.edu/health-and-human-services/bachelor-of-science-in-nursing

http://www.enmu.edu/physical/bachelors-degree-in-aviation

http://www.enmu.edu/art/bfa-design

http://www.enmu.edu/anthropology-and-applied-archaeology/masters-degree-in-anthropology-new-mexico

 

Now that the on-page is complete, off-page search engine optimization for ENMU will begin in November.  This involves creating content with relevant links on various third-party websites to improve their page rank.  This activity sends direct as well as indirect traffic to the site. Blogs will be posted at Blogger, WordPress, Tumblr and Weebly and will be the major focus of this link building campaign.

 

Throughout the off page optimization phase, WSI will be monitoring all of the key performance indicators that measure whether or not an SEO implementation is working properly or not.  These KPIs include links, which can be gathered from the Google Search Console, rankings, which we check manually, organic visits to the 10 degree pages which can be gathered from Google Analytics, and conversions which can also be obtained from Google Analytics.  We are expecting to see a significant increase all of these KPI’s as the implementation progresses.

 

About ENMU

As New Mexico’s largest regional comprehensive university, ENMU opened its doors in 1934 as Eastern New Mexico Junior College. In 1940, after adding additional classes leading to a bachelor’s degree, the school was renamed Eastern New Mexico College. ENMC was accredited as a four-year liberal arts college in 1946-47. Graduate work leading to the master’s degree in some departments was added in 1949, and April 5, 1949, the Board of Regents approved the change of the institution’s name to Eastern New Mexico University.

 

About WSI

 

WSI is an innovative digital marketing agency with offices in over 80 countries. We help entrepreneurs and business leaders cost-effectively unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities.

 

There are no magic bullets when it comes to growing your business; however with over two decades of experience we have discovered proven means for delivering exponential results. WSI can help you realize your vision through intelligent, time-tested marketing strategies and methodologies.

 

This Post originally appeared at: http://info.wsi-connect.com/blog/wsi-completes-on-page-seo-for-new-mexico-university

San Francisco Design Firm Engages WSI for SEO

Admin - Monday, November 7, 2016

Project 6 Design, a San Francisco-based graphic and web design agency has engaged WSI to implement a

Brand Design

Brand Design

comprehensive SEO program for them.  Since 2001, Project6 Design has been helping companies communicate who they are, what they do, and why they do it best. Their expert team combines a sense of humor and creativity with discipline and focus, allowing them to deliver tools that integrate style with substance. The goal of the SEO engagement is to increase lead flow from companies needing innovative design solutions for web, branding and print materials.

The SEO implementation covers three major service areas: web design, brand design, and print design. Keywords include geo-modified keywords for each area.  The selected keywords were mapped to the following pages: 

https://www.project6.com/about-project6-san-francisco-design-agency

https://www.project6.com/web-design-company-san-francisco

https://www.project6.com/ecommerce-website-design-company

https://www.project6.com/branding-agency-san-francisco

https://www.project6.com/drupal-web-design

https://www.project6.com/brand-design

https://www.project6.com/print-design

https://www.project6.com/web-design-services

WSI also optimized Project 6’s home page and Google Maps page as well.  

Part of the comprehensive SEO service provided is customized tracking of key performance indicators. Each month WSI will measure links to the new SEO pages, rankings on the keywords, organic entrances to the 9 new SEO pages, as well as leads from organic visitors. Lead tracking includes form submissions, as well as phone calls from organic visitors. With this approach  we can see all of the elements which lead to the clients end goal: more graphic design engagements.

Going forward, WSI will focus on the creation and syndication of various types of off page content.  This will include blogs, directory listings, and social media posts all designed to build links and social signals around the above keywords.  The blogs will be syndicated to Tumblr, WordPress, Blogger, Weebly and Google+.  As this effort unfolds, Project 6 expects to see their brand at the top of the results for all keywords

This post originally appeared: http://www.wsiexpertinternetmarketing.com/our-blog/san-francisco-design-firm-engages-wsi-for-seo

Longstreth Sporting Goods retains WSI for its Second Year

Admin - Friday, October 28, 2016

Longstreth Sporting Goods is a retail store catering to the sporting equipment needs of girls and women playing Softball, Lacrosse and Field Hockey. Over the 30 years it has been in business, Longstreth has made a reputation in great selection of sporting equipment as well as unbeatable customer service.softball-bats1

Longstreth engaged WSI in late 2016 to help increase their online sales. We implemented an SEO campaign to improve the Google organic rankings for their selected sporting equipment related keywords and to bring in qualified traffic to the website. We also implemented some changes to the website to make it more conversion friendly.

Through our efforts we have been able to improve their year over year e-commerce revenues by 16% and their e-commerce conversion rate by 22%.

Besides continuing to optimize the company website for increasing conversions, we were also able to implement a highly successful review generation campaign for Longstreth. Given their stellar customer service and equipment selection, generating a large volume of 5 start reviews on a daily basis was easy! To date, the company has gathered 226 great reviews on Customer Lobby and 42 reviews on Google.

As we enter into our second year of SEO for the company, the focus will be to bring the remaining keywords to the first page of Google and to keep increasing the organic traffic and conversions. For this purpose, we will focus our efforts on the following pages:

https://www.longstreth.com/Fastpitch-Softball-Bats/departments/1040/

https://www.longstreth.com/softball-cleats.asp

https://www.longstreth.com/fastpitch-softball-bats.asp

https://www.longstreth.com/demarini-softball-bats.asp

https://www.longstreth.com/lacrosse-sticks.asp

We are also taking steps to make their site more secure and to make checkout process easier for customers and to increase overall online credibility of the business. Besides increasing the website traffic, we have also increased the foot traffic to the store by giving it more visibility in the local area for people looking for a Sporting Goods Store.

We look forward to continuing to help Longstreth grow the online market share of their business and to a great long-term relationship between our companies.

This post was originally published at http://www.wsipromarketers.com/longstreth-sporting-goods-retains-wsi-second-year/

WSI Demonstrates Success with Inbound Marketing and Sales Program for Plastic Injection Mold Manufacturer

Admin - Monday, October 24, 2016

WSI Digital Marketing has been implementing full inbound marketing and sales digital marketing program for michiana-global-moldMichiana Global Mold located in Mishawaka, Indiana.

Founded in 1964, they build custom plastic injection molds for the plastic and rubber industries in the automotive, electronics, and consumer parts verticals. They specialize in custom, complex, and intricate molds such as automotive fuel components; electrical housing; and decorative consumer parts. Since they can do off-shore mold making, their customers can save up to 40% on the cost of the mold versus domestically built molds without sacrificing quality.

michiana-global-mold-fuel-system-componentOur digital marketing program has been running for the past 6 months and includes inbound marketing and sales tactics including SEO; consistent blogging optimized for valuable keywords; campaign development and launch with landing pages and CTAs; premium content development; marketing and sales automation; CRM implementation; and paid advertising.

Some of the concepts we optimized the site and the blogs for include: 

After six months here is our progress report:

  • Citations up from 27 to 145
  • Links up from 181 to 631
  • Main keywords are ranking for 12 out of 13 with 2 on page one; 4 on page two; and 7 on page three – they were not ranking for any keywords when we started
  • Organic traffic up 122% compared to previous period before starting program
  • Receiving great leads from form submissions and phone calls with several progressing to the purchase order stage
  • Impressions have gone from 865 when we started to 18,112 in past month

We are now significantly ramping up our inbound strategy to increase content marketing with substantial blog posts (2,500 words) and premium content creation such as e-books, infographics, white-papers, etc. and to implement more sophisticated and personalized marketing and sales automation workflow.  We will continue our SEO strategy including link building with powerful off-site blogs including WordPress, Tumblr, Blogspot, Weebly, Storify, and Google +

This post originally appeared at: https://blog.wsipaulasanderson.com/wsi-demonstrates-success-with-inbound-marketing-and-sales-program-for-plastic-injection-mold-manufacturer

Castlebrook Media Teams up with WSI to provide SEO for Ohio Personal Injury Law Firm

Admin - Wednesday, October 5, 2016

Castlebrook Media, a leading Columbus Ohio advertising agency has partnered with WSI to deliver world class SEO schiff-lawservices to one of Ohio’s’ leading personal injury law firms. Since 1982, Schiff & Associates have provided their clients with outstanding representation in areas of personal injury and wrongful death. Schiff & Associates’ clients benefit from the combined skills of seven of the most distinguished personal injury attorneys in Ohio. In seeking to provide Schiff & Associates a more comprehensive range of services, Castlebrook has brought on WSI as its SEO service provider, bringing WSI’s global expertise in this area to bear on improving Schiff’s visibility in the search engines.

The SEO will focus on the most active practice areas the firm is engaged in. After comprehensive keyword research, specific keywords were selected and mapped to the various pages of the Schiff & Associates web site. Then, employing advanced on-page optimization techniques, the pages were optimized for the selected keywords and their stems. Here are several examples of keywords that have been optimized for pages on the Schiff & Associates site:

With the on-page optimization complete, the SEO will now focus on improving the popularity of the new SEO pages through a comprehensive content marketing program. This program will include registering Schiff & Associates Columbus location in local business directories, posting on its Google+ page, and increasing its already large base of positive customer reviews. In addition, blogging accounts have been established on the popular blogging platforms Tumblr, WordPress, Blogger and Weebly.

Each month of the SEO implementation will be monitored and carefully tracked.  Key metrics that will be measured each month include links, rankings, organic visits and leads from organic visitors.

This post originally appeared at http://www.wsiexpertinternetmarketing.com/our-blog/castlebrook-media-teams-up-with-wsi-to-provide-seo-for-ohio-personal-injury-law-firm

Ultimate Concrete Coatings of AZ Hires WSI For Web Marketing

Admin - Tuesday, October 4, 2016

Ultimate Concrete Coatings is a top rated concrete coatings flooring contractor in Phoenix Metro which ultimate-concrete-coatings-az-phoenix-stamped-concrete-conctracorcarries an array of options for every style and budget for homeowners and businesses. They provide a wide range of concrete coating needs ranging from decorative concrete and stamped concrete patios, to shiny epoxy garage floor(s), to another specialty item: cool deck repair, and pool resurfacing.

Ultimate Concrete Coatings, began a winning partnership with the digital marketing experts at WSI to boost the company’s search engine optimization – and customer base.  Besides implementing a customer review generation campaign, and on-page website SEO, WSI’s digital marketing strategy included online advertising with call tracking, and off page optimization on platforms such as, BloggerWordPressWeebly and Tumblr — which are used to improve search rankings and enhance web visibility.

cool-deck-repair-epoxy-flooring-ultimate-concrete-coatingsUltimate Concrete captured more online leads and a better reputation throughout Phoenix with the drastically improved web presence that WSI implemented for them. During their first time partnering with WSI, Ultimate Concrete Coatings experienced a 51 percent increase in organic traffic, gaining them over 30 new leads via SEO and social media and 88 phone leads in the last 90 days alone!  (Prior to WSI days, the concrete flooring company was relying on time intensive home shows and expensive direct mail pieces, and an inactive website in order to get their name out.)

 

Is your business just skimming by with your current search engine optimization campaign?

Take a page out of Ultimate’s book. Improve — and coat your business in success with the help by contacting a local WSI office. WSI can help your business grow. Call now for a web marketing analysis consultation today!

This post originally appeared: http://www.esparkmarketingwsi.com/eSpark-Marketing-Blog/articleType/ArticleView/articleId/3010/Longterm-AZ-Contractor-hire-eSpark-Marketing-for-SEO

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